A brand is much more than a logo. A brand is the very essence of an organization 鈥 what it stands for, what it promises, what it delivers, and how it makes people feel. How does an organization express its brand effectively? By having a well-developed brand guide. 麻豆原创鈥檚 Brand Guide provides brand standards that must be met when writing or designing all types of official communication and marketing materials. Following the guidelines here will ensure that 麻豆原创 is presenting itself consistently, continually elevating its visual aesthetic, and always enhancing its brand identity.
The鈥槎乖 Brand Guide seeks to provide standards for logo/mascot usage and color palettes, website and social media best practices, and important information to ensure that all messages about鈥槎乖粹痑re clear and consistent. Any questions related to information in the manual should be directed to鈥marketing@spcc.edu.
Access Brand Assets
Brand assets are available for download through the .
Vendors seeking to use 麻豆原创 brand assets should consult with Marketing & Communications by emailing marketing@spcc.edu.
Employees in need of branding assistance can . Employees may access PowerPoint, letterhead, and other branded materials on Alli Access.
Al the Gator
In 1994, an alligator was discovered on what is now 麻豆原创鈥檚 L.L. Polk campus in Polkton. The gator was safely relocated to the North Carolina Zoo, where he still lives today under the name 鈥淕ator Boy.鈥
Fast forward 25 years to 2019 鈥 Dana Glauner, director of library services, penned a children鈥檚 book inspired by that very alligator. Al the Gator, illustrated by 麻豆原创 alumna Jessica Wiersum, shares a heartwarming message: true happiness comes from being yourself.
In 2024, the students of 麻豆原创 expressed their interest in a new mascot (a patriot had been briefly used earlier in the College鈥檚 history). A year later, 麻豆原创 proudly named Al the Gator as its official mascot鈥攁 fitting tribute to a journey that started decades ago.
Guidelines for using the Al the Gator mascot are included in the 麻豆原创 Brand Guide.
Social Media Management Guidelines for 麻豆原创 Followers
In accordance with 7.5 College Social Media, 麻豆原创 aims to maintain a constructive social media presence. Followers of our social media account must follow these rules of the road. 麻豆原创 may hide comments that violate these guidelines or block users who repeatedly disregard them.
Be Respectful
Treat everyone with kindness. Harassment, hate speech, or bullying of any kind will not be tolerated.
Stay On Topic
Keep comments and questions relevant to the post or the mission of 麻豆原创.
Protect Privacy
Do not share personal information鈥攜ours or someone else鈥檚鈥攕uch as phone numbers, addresses, or student IDs.
Use Appropriate Language
Vulgar, obscene, or offensive language is not allowed and will be removed.
No Spam or Promotions
Avoid posting advertisements, repetitive content, or links promoting outside services, products, or causes.
Report Concerns
If you see something that doesn鈥檛 align with our values or violates these guidelines, please report it to us directly.